Email Pam Petrie to become a True Western Roundup Sponsor • pam@truewesternroundup.com

True Western Roundup has come back to southwestern Colorado for our eighth season! We provide the finest entertainment in southwest Colorado. True Western Roundup is more than just a rodeo – it is a total community endeavor. It is the big event of the summer, which brings unity to our community, dollars to the retailer’s tills and provides the finest family entertainment in Southwestern Colorado.

Last year, True Western Roundup had over 7,000 spectators throughout the summer season packed with 17 exciting rodeos! Our team at True Western Roundup will strive to put on the best show for everyone to love and enjoy. True Western Roundup will be held at the La Plata County Fairgrounds in Durango, Colorado and at the Montezuma County Fairgrounds in Cortez, Colorado. Check our schedule for start times.

Our target audience is both tourists and locals. We will offer exposure to our sponsors through the local newspaper, radio stations, our website, Facebook page, Instagram, souvenir program booklet and live announcements throughout the Rodeo each week. We will promote and provide exposure to our partners at every opportunity – our gratitude is boundless!


Email Pam Petrie to become a True Western Roundup Vendor • pam@truewesternroundup.com

We enjoy being able to offer our guests a variety of food, beverages and merchandise while in attendance at our rodeo. Vendors add to the atmosphere and are a valued part of the rodeo experience. We provide a 10×10 space and you setup and decorate.

Community Support

Cortez Chamber of Commerce
Montezuma County Fair Board
Durango Chamber of Commerce
La Plata County Fair Board


Tres Rios Silver
Sew Punchy
4 Corners Chiropractic
Slavens True Value Hardware
Belk Platinum Equine
Montana Silversmith


A&C Milling
Blondies Trophy Room
Breitenbach Chiropractic
Cortez Animal Bed & Breakfast
Cow Camp Coffee
Cruzan Construction
Dally Burt Ferrier
Engstrom Custom Welding
Farmer Dolls
Feathered Farrier Service
Julie Suckla Realty
KDR Darnell Diesel Repair
Major Mortgage
Mountain Range Fitness
Robert Cluck Horseshoeing
Teigh Transport
The Loft
Tiffany Lee



4 Corners Roofing
A&L Coors
Advertising Innovations
Ames Construction
Animas Surgical Hospital
Balcony Bar & Grill
Bar D Chuckwagon
Basin Printing & Imaging
Baymont Inn & Suites
Big Bite Graphics
Best Cleaning and Restoration
Big R Stores
Boot Barn
Cinch Jeans
Colorado Gun Fighter
Countryside Disposal
Dolores State Bank
Dos Cuatro Leather
Durango Harley Davidson
Durango Joes Coffee
Durango Liquor & Wine Co.
Durango Magazine
Durango Motor Co.
Durango Premier Auto Care
Durango Rivertrippers & Adventure Tours
Durango Truck Accessories
El Moro Spirits & Tavern
Farm Bureau Brianna Yeomens Agency
Farm Bureau Mark Craig Agency
Four Leaves Winery
Goods for the Woods
Grand Imperial Hotel
J3 Media
Klix Animal Chiropractic
Legit Outdoor Photography
Lone Spur Café
Mesa Meadows Cottage and Corrals
Durango-Farmington Coke Cola
Mountain Auto Care
Shirt Off My Back
Silver Mountain Mortgage
Southwest Ice Company
Steamworks Restaurant & Brewing Co.
Target Rental
Tractor Supply Company
TruWest Auto
Ute Mountain Casino
US Marine Corps
Village Auto Care
Wells Group Real Estate and Kyle Roberts
Wild Horse Saloon
Woodmen Life Insurance

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La Plata County Fairgrounds 2500 Main Ave.
Durango, CO 81301 

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