Email Pam Petrie to become a True Western Roundup Sponsor • pam@truewesternroundup.com

True Western Roundup has come back to Durango Colorado for our ninth season! We provide the finest entertainment in southwest Colorado. True Western Roundup is a total community endeavor, it is the big event of the summer, which brings unity to our community, dollars to the retailer’s tills and provides the finest family entertainment in Southwestern Colorado.

Last year, True Western Roundup had over 7,000 spectators throughout the summer season packed with 17 exciting events! Our team at True Western Roundup will strive to put on the best show for everyone to love and enjoy. True Western Roundup will be held at the La Plata County Fairgrounds in Durango, Colorado. Check our schedule for special events and start times.

Our target audience is both tourists and locals. We will offer exposure to our sponsors through the local newspaper, radio stations, our website, Facebook page, Instagram, souvenir program booklet, banner placement and live announcements throughout the event each week. We will promote and provide exposure to our partners at every opportunity – our gratitude is boundless!


Email Pam Petrie to become a True Western Roundup Vendor • pam@truewesternroundup.com

We enjoy being able to offer our guests a variety of food, beverages and merchandise while in attendance at our rodeo. Vendors add to the atmosphere and are a valued part of the rodeo experience. We provide a 10×10 space and you setup and decorate.

Title Sponsors

Durango Silverton Narrow Gauge Railroad
TBK Bank


1st Southwest Bank
4 Corners Roofing
A&L Coors
Ames Construction
Animas Surgical Hospital
Ascent Digital
Balcony Bar & Grill
Bar D Chuckwagon
Basin Printing
Best Cleaning & Restoration
Big R Stores
Boot Barn
Buck’s Parlor
CM Asphalt
Durango Coca-Cola
Durango Boots
Durango CoWest Insurance
Durango Harley Davidson
Durango Hot Springs
Durango Joes Coffee
Durango Liquor & Wine
Durango Magazine
Durango Motor Company
Durango Rivertrippers
El Moro Restaurant
El Rancho Tavern
Farm Bureau (Mark Craig Agency)
FHI Plant Services
Four Leaves Winery
Gazpacho Restaurant
Goods for the Woods
Gone Country Hats
Hermosa Café
Honey House Distillery
J3 Media
Just LeDoux It
Lil’ Bit Ranchy Boutique
Mason Miner
Monarch Iron
Mountain Auto Care
NAPA Auto Parts Supply
NAPA AutoCare Centers
Nicole Sorenson
Pathfinder Chiropractic
Peak Materials
Sach’s Construction
Seager Western Wear
Shirt Off My Back
Silver Mountain Mortgage
SOCO Solar
Southwest Ice
Steamworks Brewery
Strater Hotel
Tractor Supply
TruWest Auto
Ute Mountain Casino
Village Auto Care
Wells Group
Wildhorse Saloon

Title Sponsors

Durango Silverton Narrow Gauge Railroad
TBK Bank

Community Support

Durango Business Improvement District
Durango Chamber of Commerce
La Plata County Fair Board
Visit Durango

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La Plata County Fairgrounds 2500 Main Ave.
Durango, CO 81301 

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